My name is Arunima Shah. I have completed my Ph.D..in marketing from IIM Lucknow. I grew up in a Upper Middle Class, Nuclear family with Moderate values. I intend to do job in the future as an Asst. Professor in an IIM. My family is an educated one. My father is a Chartered Accountant cum Insolvency Professional. My younger brother is also a Chartered Accountant, presently employed with ITC Ltd. My mother is home maker.